The Net Works

Yankee Candle Revamps

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By: TOM BRANNA

Editor

Deerfield, MA-based Yankee Candle’s recently-enhanced online storefront allows visitors to navigate more easily and transact more efficiently, according to company executives. The portal serves online customers and supports additional sales at more than 260 company-owned retail stores, 14,000 wholesale customer locations and direct mail catalog operations.
www.yankeecandle.com

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